We don’t just talk about change. We drive it.
Left Lane Strategies works at the intersection of public relations, policy expertise, and political strategy. We understand that real change requires more than a good idea or clever message — you need to control the narrative and build trust in a constantly changing political environment.
Our approach draws from our track-record of making the “impossible” both practical and popular at the ballot box and in the legislature. From winning tough elections and redefining policy debates, we’ve seen firsthand how unapologetic communications and grassroots power can beat even the best-funded opposition.
We only work with candidates, causes, and campaigns we believe in. We always fight to win.
Meet the Team
Louis Di Paolo (he/him)
Founder & Principal
Louis Di Paolo knows how to win tough fights for progressive candidates and causes. He’s led communications and strategy for some of New Jersey’s most high-profile policy and electoral campaigns, from the Fight for $15 to the millionaires’ tax to Katie Brennan and Ravi Bhalla’s historic upset win for Assembly over the Hudson County political machine. Most recently, he managed communications for Analilia Mejia’s upset primary win for Congress in the NJ-11 special election.
Before founding Left Lane Strategies, Lou was the Vice President of New Jersey Policy Perspective, the state’s premier think tank. Directing the research and communications teams, he worked closely with advocacy organizations, labor unions, grassroots movement leaders, and elected officials to build narrative power and drive policy change. Lou previously worked as the Legislative Director for the New Jersey Working Families Party, served on his hometown council in Dumont, and was Deputy Director of the New Jersey Leadership Collective.
As a former elected official and legislative aide, Lou has an insider’s knowledge of government with an organizer’s commitment to making it work for everyone. He specializes in translating complex policy ideas into simple messages and compelling stories that inspire people to take action.
Raised in a working-class union household, Lou has dedicated his career to fighting for families like his. When he's not working to advance progressive causes, you can find him taking photos, cruising on his yellow Penny board, or cheering on the Mets. He lives in Jersey City with his partner Jenna and their cat, Mau.